Shane Gring

Early recognition is often borrowed (and that's okay)

Mar 27, 2026

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3 min read

Early recognition is often borrowed (and that's okay)

Practical ways to borrow trust for your certification early.

Shane Gring

The Certification Readiness Test: 10 Questions to Know If Your IP Can Carry a Credential

Feb 3, 2026

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3 min read

The Certification Readiness Test: 10 Questions to Know If Your IP Can Carry a Credential

Before you build anything, answer these 10 questions.

Shane Gring

From Course to Credential: What We’re Learning About Go-to-Market Strategy

Jan 20, 2026

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4 min read

From Course to Credential: What We’re Learning About Go-to-Market Strategy

The work didn’t change. The positioning did.

Shane Gring

What Taylor Swift taught me about certifications

Dec 17, 2025

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4 min read

What Taylor Swift taught me about certifications

My wife's a Swiftie. The loyalty structure isn't that different from what we're building.

Shane Gring

Nov 12, 2025

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3 min read

Your website is a product, not a poster

Certification websites need to think about what they do, not how they look.

Shane Gring

You’re Not Starting From Zero: The 70% Rule for Certification

Oct 22, 2025

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3 min read

You’re Not Starting From Zero: The 70% Rule for Certification

Your existing IP is worth more than you realize. Here’s how to make it certification-ready.

Shane Gring

Approved

Want to build a certification that actually matters?

Oct 8, 2025

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2 min read

Want to build a certification that actually matters?

Anyone can slap a badge on a site. But trust? That takes more.

Shane Gring

When “good enough” websites cost you more than you think

Sep 23, 2025

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3 min read

When “good enough” websites cost you more than you think

When your site isn’t built to grow with you, it’s quietly holding you back.

Shane Gring

The four customers you didn’t know your certification has

Sep 4, 2025

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2 min read

The four customers you didn’t know your certification has

If you’re speaking to everyone, you’re probably missing the ones who matter most.

Shane Gring

Aug 19, 2025

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2 min read

Why “more content” isn’t the answer

If your cert org is publishing but still not converting, it’s probably not a volume problem.

Shane Gring

Aug 5, 2025

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3 min read

Is your website pulling its weight?

If your certification site isn’t helping people take action, it’s not doing enough.

Shane Gring